How to Write More Persuasive Content

ContentWhile business owners know that copy is supposed to be persuasive, they often forget that persuasive content can help you sell more products and services.  This type of blog content is information that grabs your reader by the heart, pulls them in, and gets them involved on your website.

Professional copywriters know how to write persuasive content.  They know that telling stories is the key to catching a reader’s attention and holding onto it.  They work on it and perfect it.   But you don’t have to be a professional copywriter to learn the same tactics!

Actually let’s cover some those “Secrets” to persuasive blog content writing.

Start with the Formatting

Persuasive content is easy to read. Your eyes are drawn to the important information and words. There are a number of formatting elements that copywriters use and you can use them in your content too. For example…

  • Text boxes – They can be used to highlight data, quotations, and comments and feedback from customers.
  • Bullets and numbers – Use lists to create a path for the eye to follow and make the important information easy to find.
  • Spacing – Have you ever tried to read an article that was one large block of text? It’s next to impossible. Use spacing to add impact to your content. Embrace punctuation too. For example the ellipsis… also known as three repeated periods… help add tension and interest when used selectively.

Give the Reader Facts and Figures

Use data to help provide information and to make your point. Data in the form of quotations, statistics, and even charts and graphs, helps add credibility to your content too.

Your readers also want to know where the information.  This helps provide proof of credibility to the reader, which helps them like you.   Almost any copywriting formula includes a section where you back up your claims. 

But just cramming your content with facts will make it bland, so want to use them strategically. 

Find Your Voice

Every person has a unique voice.  By sharing yourself, you can make a dramatic impact on your reader. Too often, business owners are either afraid of their voice, or that it will be too strong for readers so they hold back. This is usually a mistake, because you become just a voice in the crowd, instead of standing out!!

Forcing a voice isn’t recommended, being natural is preferable to your readers.

Don’t hesitate to be yourself when you write.  Great places to share your voice are in your headline and your subheadings as these are the sentences that capture immediate attention.

Call to Action

Finally, when you’re nearing the end of your content, include some type of call to action.

Let your readers know what they should do next. Do you want them to visit a sales page? Do you want them to leave a comment? Do you want them to read other articles or blog posts? Keep your reader engaged by wrapping up your content with a call to action.

Speaking of call to action…  please sign up with our newsletter!!!

Leave a Reply