Myth Busting the Duplicate Content Myth

Time to Bust that Duplicate Content Myth. (Does this make me an honorary myth buster?) Using previously published articles (Ezine Articles) does not mean you are going to suffer the wrath of Google and suffer the dreaded “Duplicate Content Penalty”

Duplicate Content Myth According to Google

Via the Google Webmaster Central Blog

“Let’s put this to bed once and for all, folks: There’s no such thing as a ‘duplicate content penalty.’ At least, not in the way most people mean when they say that.”

If you respect your readers, your guest bloggers and article authors, then you should not worry. If you are trying to deceive readers or search engines then you will get in trouble.


The name of your website is important but so is the form. Decide if you are going to include www or not. Try to keep one page from having multiple names, such as,,,   This is where the Duplicate Content lives, not a unique website.

Create Unique Website

The key is creating a unique website, which means including some original content. This could be re-writes of private label articles, guest bloggers with content limited to your website or your own writing. Add links to related sites you like. Encourage other related sites to link back to you.

Duplicate Content Myth and Articles

Using articles from article sites does not mean you are going to get the Google slap either. The combination of articles you choose creates a site that is all your own. When you also are certain to provide unique content in addition to those articles. By adding the resource box and author box you are verifying that you did not scrape (steal) the articles and verifying where you got the article. Then search engines view your site as a whole.

Search Engine Results

sunbonnetSueContent is King. By providing content you are meeting visitors and search engine requirements. With your whole site and the content provided, search engines give results of the best overall site for a particular search.

A visual example

There are a dozen quilters all of them are going to use one Sunbonnet Sue Quilt Square. While that one square is exactly the same, the quilts will not be duplicates of each other. Maybe one does a lap quilt. Another a King. Perhaps one uses borders for each square. Another uses a honey comb design around the Sunbonnet Sue. The Square could be on the top left, the bottom right, dead center. This is not duplicate content just like your website is not duplicate content.

~ MJ Schrader

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